29.3.2025

LEGO study confirms: StoryWonder offers the perfect gaming experience for creative kids

The LEGO study shows that seamless gaming experiences are trending among children — StoryWonder picks up on this principle and offers personalized stories that encourage children's creativity and imagination.

LEGO study confirms: StoryWonder offers the perfect gaming experience for creative kids

In a world where children grow and learn through interactive and creative experiences, a recent LEGO project studythat “seamless play” — i.e. seamless switching between different types of games — plays a key role in young people's everyday lives. Seven out of ten parents report that their children enjoy this seamless way of playing, which fits perfectly with StoryWonder's mission: an app that creates personalized stories for children ages 3 to 10, while promoting creative development and emotional growth.

How StoryWonder Strengthens the “Seamless Play” Principle

StoryWonder offers exactly the experience that, according to the LEGO study, is essential for many children — namely seamless transitions between different forms of entertainment. While children in StoryWonder not only hear stories but actively influence them, they can take on different roles at the same time and design the adventures according to their own preferences. This type of personalized game picks up on LEGO's approach, according to which children are sustainably promoted through various activities — be it imaginative role-playing games or the consumption of media.

By choosing stories that are tailored to a child's interests and hobbies, StoryWonder allows kids to dive deeper into their preferences. The stories range from adventures to fairy tales to science fiction and thus offer a variety that is seamlessly linked to different game worlds. This allows children to switch between imagination and reality without interruption, similar to what was described in the LEGO study.

Individual support through personalized stories

The study underlines that children are encouraged in their creativity and imagination when they have the opportunity to decide for themselves what they want to experience. StoryWonder starts right here: Kids can create their own adventures in which they play the main role. This not only promotes self-confidence, but also imagination — values that were identified as important factors for child development in the LEGO study.

By integrating a child's personal interests — such as their favorite activities or favorite animals — the experience is further personalized. An example: A child who loves animals can embark on a story in which they make friends with magical creatures or experience an exciting adventure in the jungle. This tailored experience promotes “seamless play” by piquing children's curiosity and motivating them to rethink their stories in new and creative ways.

Technology as a link — safe and interactive

The LEGO study highlights that parents pay particular attention to what digital content their children consume and that data protection is of great importance. This is where StoryWonder particularly shines: With strict privacy policies, the app ensures that children's personal information is safe and is not used for unwanted purposes. Parents can trust that the stories are age-appropriate and safe, which is supported by the selection of personalized content.

In addition, the study highlights that tablets and smartphones are the preferred devices for children. StoryWonder makes optimal use of these platforms by offering an intuitive, easy-to-use app that works on both smartphones and tablets. With the option to listen to stories as audio formats as well, StoryWonder also supports the popular trend of audio storytelling, which, according to the study, is used by 55.27% of children particularly before falling asleep.

StoryWonder — An experience that helps shape the future of gaming

The findings from the LEGO study make it clear that children live in a world in which they want to switch seamlessly between different forms of entertainment. StoryWonder provides the ideal platform for this: A secure, personalized, and interactive app that allows kids to dive into their own stories while living out their imagination. Parents can rely on their children to experience content that is not only entertaining but also beneficial to their development.

With StoryWonder, children become part of their own adventures by bringing their preferences and interests into the stories. It's a seamless gaming experience that combines creativity and technological innovation — and is therefore perfectly tailored to the needs of today's generation.

In the end, the LEGO studythat personalized and interactive stories such as those from StoryWonder can play a key role in child development by enabling seamless transitions between real and fantastic worlds. StoryWonder supports this and thus offers an experience that inspires the imagination of children and parents alike.

App StoryWonder

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